We’re all bombarded with what feels like thousands of brand messages a day. It’s a noisy world and brands are constantly fighting for our attention.
Because of this, our BS-meters have never been better. If your brand exudes even the tiniest ounce of inauthenticity, you’re risking a backlash. When brands get it wrong, word travels far and fast (remember Kenneth Cole and SpaghettiOs)?
So how can you break through the noise and actually connect with your audience in a meaningful way? In a panel session last year, we heard from Sarah Jones from Home Depot and Laura Relyea of Scoutmob about how they’ve successfully used a story-first approach to create authentic connections with their audiences.
We also heard from Chris Glazier of Cookerly Public Relations, who argued that authenticity is great, but it’s more important for a brand to be consistent with their brand message, not just authentic.
What do you think? Check out the video for more great insight from the panel:
Want to join us live this year? Early bird tickets are on sale until June 30th, and our speaker lineup will be announced shortly!
Did you enjoy this post? Then sign up for our newsletter so you can stay up-to-date on all SNS 15 news.