Show Me The Waze – Navigating the complex streets of SoLoMo


Our perception of social, local, and mobile (aka SoLoMo) can be comparable to the roads of Atlanta and many southern cities — complicated and filled with potholes. With the numerous interchanges, the constant stop and go, and the need for a strategy to outsmart traffic, it goes without saying that this is our current State of Digital.

How do we navigate these complex streets of SoLoMo and where can we walk away a digital conqueror?

Social Killed the Radiostar

Atlanta, New Orleans, and Miami have recently stolen the spotlight and have become the new Tinseltown. Like these cities, social media has stolen the limelight when it comes to TV and ratings. This new shift in social has forced marketers and businesses to think about how to be a social superhero. Like Superman is to kryptonite, SuperNova South will be your arsenal to curate valuable social content to engage with your fans and drive results (and awards nominations).

Search for Your Compass

While it’s one thing to have a strong social presence, are you being found amongst the numerous Peachtree streets in Atlanta? Are you on Peachtree NE? Peachtree NW? Oh! The Other Peachtree. Take the one-way to SuperNova South, where you’ll discover how to be found, increase your footprint and interpret data, and optimize before you end at your final destination. There’s no doubt when you think about the future of search, you’ll think of the catchy and contagious Billy Mays phrase: “But wait, there’s more!”

Stabilize and Mobilize

If your journey takes you up or down I-85 and I-95, how will you go about overcoming the intersection of social and local (search) from mobile? Would you crystal ball it? You’re probably more inclined to hear from an all-star panel of traffic controllers and thought leaders to help you navigate the new frontier of mobile, take a smarter approach to optimizing your travel time, and pave the way for a better future. From the theme traps in Orlando, to where to get the best armadillo boots in Nashville, we see where mobile can play a role (hint: it will be your saving grace).

SuperNova South Will Show You the Waze!

Emerging forces unite as hundreds of industry professionals show you how to pilot SoLoMo at SuperNova South 2015. Expect a killer agenda of top-notch content, unparalleled networking and cross collaboration. With more than 100 speakers touching all facets of digital, SuperNova South will take over Tech Square in Atlanta, GA on October 5-9. This is a week-long extravaganza you won’t want to miss out on!

For everything SuperNova South, click here. Are you sold and ready to register? Reserve your seat here!

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PrintContent provided by Swarm. Swarm is a strategic digital marketing agency located in Atlanta. To learn more about what’s buzzing at The Hive, visit

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