Nicola Smith

Mobile, IoT, & Marketing Track Chair

Nicola Smith

Mobile, IoT, & Marketing Track Chair

Biography

Fascinated by new forms of communication and technology, Nicola drives thought leadership around innovation and serves as a pivotal educator of emerging technologies, participant behavior and digital trends. Nicola’s understanding of the compelling connection between technology and human behavior contribute to her digital marketing space knowledge; in turn helping her play a role in identifying marketplace trends and in creating engaging campaigns. In her 15 years focusing on emerging technologies and media platforms, Nicola has led strategy around first-to-market opportunities in social media, mobile marketing and content development, gestural and touch-based interfaces, augmented reality, DOOH, and more. Her innovative client work has included projects for Verizon Wireless, Maybelline, Coca-Cola, PUMA, Microsoft, 20th Century Fox, Nestle, GE, Carter’s, Chick-fil-A, Cisco, Toyota, AT&T, Nike, Pepsi, Turner, Mondelez, Cox Enterprises, L’Oreal, IHG, Newell Rubbermaid, P&G, HP and others.

Nicola is an active public speaker, regularly sought for her expertise in emerging technology, mobile and the innovation space. Currently, she serves on the Technology Association of Georgia’s Retail Board, and the Atlanta Interactive Marketing Association’s Innovation Special Interest Group planning committee. She is a founding member of Digital Divas, a community organization focused on promoting and mentoring women in digital and technology based fields, and Nicola is also proud to be a member of Launchpad 2X’s class of 2017.