While SuperNova South speakers come from a variety of backgrounds, one thing holds true: they have some of the most brilliant and innovative minds in the Southeast. Want to join the fun? Check out our full list of track descriptions below, and apply to speak today!
Entertainment
Blurring the Lines Between Work and Play
Our Entertainment track is all about the intersection of digital and entertainment. From sports to gaming to television to pop culture, the entertainment industry has experienced an extreme upheaval over the past few years. The digital entertainment market is growing at breakneck speed; how can we set the rules for engagement for this tremendous opportunity? This track will discuss entertainment trends and predictions, as well as the major and up-and-coming players making their mark in the digital entertainment space today.
FinTech
From Tellers to Technology: How the Digital Era is Reshaping the Financial Services Vertical
The brick-and-mortar banking system is quickly becoming obsolete, with more and more financial institutions turning to a click-and-mortar model, and many even to a fully online system. Location is becoming a thing of the past as mobile apps allow for remote depositing of checks and easy access to account information as well as customer support. It is crucial to understand how to effectively engage financial customers and build strong relationships though the use of digital media. The path to relevancy now involves a combination of both financial technology and digital marketing, which this track will explore over the course of two days.
Health Tech
The New Norms in Healthcare
With all of the recent (and ongoing) changes in healthcare regulation, this is an exciting time of growth and development for those providing, receiving care, and recording care. During this track you will hear the latest on remote medicine, patient empowerment, medical records, and healthcare information security – and how you can take part in the future of wellness.
Marketing
Marketing is Marketing… or is It? The Rise of Personalized Initiatives
It’s no secret that interacting on an individual level with consumers is becoming a norm in the marketing industry. With consumers at all levels expecting personalized responses, businesses have no choice but to review their strategies and tactics with new lenses. Redirecting and creating new marketing initiatives, for both new and existing products, is essential for businesses that want to stay relevant with their target market. This is especially true when it comes to the development of content for digital marketing and social media. This two day track will discuss the future of marketing and how can we lead the charge.
Mobile
All Things Mobile
Atlanta is leading the world in mobile technology and innovation. With over 150 start-ups in the Atlanta area focused on mobile, we will continue to make significant contributions to the global mobile industry. More people access the internet from mobile devices than computers, and that trend will only continue. This track will discuss mobile innovation in various industries and what the future will bring in this space.
Social Media
Going Social
Social media permeates nearly every aspect of our lives, and while the plethora of emerging products and practices designed to excite and engage us are useful, it can be challenging to stay on top of what’s hot, what’s not, and how we can best use social media to market our businesses, change behavior, and build our brands. The Social Media track will showcase the best and brightest of social media marketing today, as well as educate attendees on best practices, exceptional case studies and the latest research on social networks and social media marketing.
Startups
Launching: It Takes a Village
Shaping new ventures based on inspiration can be one of the most rewarding experiences ever. But what makes a viable candidate in the marketplace? Why do fewer than half of businesses survive, and why are tech startups beating the average in sustainability? What’s the latest in the Atlanta startup community, and what support can you find? Learn startup shortcuts and secrets to growth in early and second stage startups.
User Experience (UX)
User Experience: Where It’s Been and Where It’s Going
User experience is critical to building and maintaining customer relationships, and businesses — from large corporate entities to small start-ups — are listening. According to Fast Company, “user experience is the heart of any company.” What does this mean in terms of current UX practice? What innovations and trends are coming to UX? With case studies and dynamic dialogue, this track will seek to synthesize and imagine UX in Atlanta, both now and in the future.
Cyber Security
Current Trends and the Future of Cyber Security
This mini-track will look at the newest threats to information security, as well as innovative solutions businesses are implementing to proactively combat potential breaches. Speakers will explore InfoSec trends, and what those trends mean for the future of cyber security and the IT industry.
Ready to apply? Give us your best!